This article is about the practice of designing your site. However, help you avoid many mistakes that beginners (and experts) that the designers. If you are designing the site, or hire a consultant in design, there are several essential elements to good site design that you (or your designer) need to work.
The most important part of your home page – which is what your potential customers see when they first visit the site. If this is not fair, no matter what the rest of the site is like – and never see it!
Think about your front page of a book cover, and the Web as a giant book store. Most people in the store is there to go for a while, or if you are not sure what you want or simply stroll. Do not take the first book to begin to see and read, but soon the book refers to catch one of his eyes. Next, collect and analyze the back for more information. Should retain their interest, then you actually opened the May book. At this point, it will probably take a look at the coverage of two or three dozen books and read the back cover of another dozen.
Then read a few paragraphs here and there, then it is likely that the book on the shelf and continue browsing. Finally, you can buy and play one of the many books that have a look a.
It is like many Web browsers. Browse through many sites before you leave enough time to navigate a particular site. Even then, he quit in May before buying anything. It would be a feat if you add in your site to your favorites list!
“But, I hear you all say,” When visitors come to my site, because they are interested in the product / service / information provided to me so that will be maintained. ”
Really? And do you believe in the Tooth Fairy too?
Back to the library. Say you were to visit the store with the intention of buying a book on the web site marketing, and had an idea of the book you wanted, because a friend had recommended. Go to the section of equipment, find the book you are looking for, and perhaps capture the light and through it. That I doubt if you buy the recommendation of their friends.
Now, though, as it has the look of the book and felt that it was just what I wanted, not at least look the other books in this section? Is there no possibility to choose one or two of them and navigate through them? After all, make sure that you want to buy the best and most appropriate book is not it? So even if you went to the library, intending to buy a particular book, the possibility exists that you could change your mind because you’ve seen something better.
If you find that the book has been recommended that poorly designed and did not like the way it was written, you buy? I think not!
As you can see, even though the visitors went to your site, and they became interested in what he has to offer, is not certain to be here, let alone buy something!
Well, now, I hope you appreciate the need for good design of the site.
The following links will help you design a website that customers find attractive and will remain at least a few minutes! It is recommended that these elements of the list and to ensure compliance – especially if you pay someone to design the site for you – make sure you get the site working for you – not one that shows how designers are smart!
Downloads quickly – most accepted research has shown that only a visitor to wait six to eight seconds of a download site – after you go to another place – it does not have many graphics on your homepage!
Easy to read – does not have a background pattern or more colors – that look pretty in May, but people accustomed eye strain trying to read a blue text on a purple background. (If you think Im exaggerating, believe me, Im not – I’ve seen on a site of a company trying to sell Web design services – I could not read, naturally, I went and has never been back!). Dark blue or black on white is best for the body text.
Let me be clear – show your visitors exactly what they must do to navigate your site information and purchase goods etc. Do not stop thinking about what to do.
Building trust – which will probably not know that to build confidence in your site. To do this, have a “we” to the page, details, site security information (if you use your credit card), testimonials, a FAQ page, if any (FAQ).
Banners maintain a minimum – especially in their home – or not people like them, ignore them, or worse yet, click on them and leave your site!
Make sure visitors can navigate easily – at least one “top” at the bottom of each page that is longer than you can see in the normal configuration of the browser and have a “page” on each page. Do not send visitors to a dead obvious, without output. Yes, I know that you can use the Back button of your browser, it is surprising how many people and not simply leave your site if you do not know where to go next.
How to buy? – If you sell products directly from your site, show very clearly how visitors to buy.
Create a customer database – collect email addresses (for permission to communicate with them in the future). This can be accomplished by using surveys, questionnaires, a quiz, or ask them to join a newsletter.
I hope these tips will help you design a website that does not seem good, but more importantly, visitors who want to see the rest of your site.
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